Audience members were disappointed from the lack of genuine quality Smell-O-Vision. The film later played in New York, which was the last time it played in theaters. It was all a kind of cheap eau de cologne” (/news/2016/jack_cardiff/index.htm). “The technical part was excellent, but when we ran the film in Chicago for the press and everybody, they all said the same thing: there is no particular smell about anything.
“The film was a complete disaster,” according to Cardiff. Unfortunately, this alternative strategy cost Laube his success. “Hans didn’t legally protect his process correctly” (The producers realized they could save a fortune if they air-conditioned the scents rather than installing costly individual units in front of each seat. “Old fashioned Europeans did business based on instinct and handshakes,” he said.
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Undoubtedly a genius inventor, Laube was not a natural when it came to the logistics of business, according to Jack Cardiff, the movie director. Hans would come home, “laughing and hugging us, the most beautiful enormous boxes, wrapped in big bows and filled with treats.” Hans Laube created a technique first demonstrated in 1960 that allowed audience members to actually smell the movie in theaters, Smell-O-Vision was born (an earlier version of 4D movies).Ī scentorama machine was the technology behind Smell-O-Vision in the movie “Scent of Mystery.” Carmen Laube, Hans’ sister, recalls that he was noticeably happy during the time the film was in production. Lindsey Keith, Reporter | JImage obtained from.
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